Test drive a Ford for charity
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Originally Posted by Autoblog
Ford is making the most of having a little bit of extra fat during these lean times by sharing its fortune with the Susan G. Komen Breast Cancer Foundation. If you test drive a Ford, Lincoln, or Mercury before June 1, Ford will give $20 to the foundation, up to $1,000,000. Dealers can match the contributions up to $1,000 per store, and you can choose which local Komen affiliate you would like to receive your donation.
There are two ways to take advantage of the charity offer: before you go for your test drive, log on to
www.fordcares.com and print out the registration form. After your test drive, the dealer will give you a code to enter on the Ford Cares site, and that will activate the donation. Or, if you're in a Komen Foundation Race for the Cure, your race packet will have a registration form you can take to the dealer before your test drive. You can read the full press release after the jump, and now you have a great alibi reason to test drive that Shelby GT500...
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PRESS RELEASE
FORD ADDS COMMUNITY, CHARITY 'ADVANTAGE' TO PLAN
* Building on the Ford Advantage Plan, Ford will donate $20 in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, up to $1 million to Susan G. Komen for the Cure®; dealers also can match the contribution.
* Ford Motor Company and its dealers have dedicated more than $100 million to the fight against breast cancer, throughout its 15-year partnership with Susan G. Komen for the Cure.
* In addition to helping charities nationwide, the Ford Advantage Plan boosts consumer confidence by covering payments up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs.
DEARBORN, Mich., April 28, 2009 – Beyond 0 percent financing on select models and payment protection for a full year, Ford Motor Company is expanding its Ford Advantage Plan to ensure critical breast cancer services aren't compromised while charities work to weather the challenging economy.
Today, Ford is announcing it will donate $20 to Susan G. Komen for the Cure® in the name of each prospective customer that test drives a Ford, Lincoln or Mercury vehicle through June 1, 2009, up to $1 million. Dealers also may match Ford's individual $20 contributions in the name of each customer, up to $1,000 per dealership.
In addition, customers will be able to select the local Komen for the Cure Affiliate of their choice for Ford's charitable contribution.
"Our goal with the Ford Advantage Plan is to rebuild consumer confidence and assist local charitable organizations that also are struggling in this economy," said Ken Czubay, vice president of Sales and Marketing. "The Ford Advantage Plan also delivers a 'community advantage' to remind people that Ford and its dealers will be there to support to support them and the charities they care most about – in good times and bad."
As a national series sponsor of the Susan G. Komen Race for the Cure® Series, Ford supports more than 120 Race events nationwide. More than 50,000 Ford employees have participated in Komen Race for the Cure events, and thousands of local Ford dealers support the Race in their communities creating tremendous awareness for the breast cancer movement. Through 'Warriors in Pink', Ford captures the true essence of survivorship, celebrating the more than 2.5 million breast cancer survivors – the largest group of all cancer survivors – living in the U.S. today.
Additionally, in 2008, more than 18,000 Ford U.S. employees have volunteered 100,000 hours to help people in their local communities; that's the equivalent of nearly $2 million dollars of in-kind corporate contributions.
"This program will go a long way in helping Komen directly serve women and men in hundreds of communities across the country with education, screening and treatment programs that address breast cancer issues close to home," said Hala Moddelmog, president and CEO for Susan G. Komen for the Cure. "Once again, Ford and its associates are demonstrating the creativity and drive that have made them outstanding Komen partners for the past 15 years."
