It sounded better than "GM kills Saturn":
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It sounded better than "GM kills Saturn":
LINK
No great loss.
I don't understand why they are keeping Buick and killing Saturn. Aren't gas prices supposed to go up again? :rolleyes:
To many elderly buyers for them to kill off Buick. Saturn's been in trouble for a while. Shame, too, they make a few decent cars.
That was my thought at first too, but I quick look at the numbers show that Saturn out sold Buick in the US by 29% in 2007 and by 37% in 2008. The higher volume along with a younger demographic would imply that Saturn is the one to keep. I suspect that the real reason is related to a higher margin on the Buick, along with a perceived growth market for the Buick brand in China (where it is very highly regarded).
Buick is currently GM's #1 seller in China.
http://www.autoblog.com/2009/06/22/g...ales-in-china/
That's sad I was really hoping that Penske would buy the brand. I think they could have done some amazing cars if they wanted. Wonder how long it will be, before I have a hard time finding OEM parts for my Saturn lol.
I think the plan is to position Buick to make a run against Lexus. I'm not gonna lie to you, that new LaCrosse looks pretty sweet. If I were in the market for such a car, I'd pick the Buick over a Lexus ES350.
Just makes me wonder what happened to sour the deal... Just a guess is that GM wanted Penske to take a load of GM debt with the brand and they wisely said "no thanks"...
ahhh... that makes sense... I thought they were looking to buy the manufacturing as well, not just the brand...
its a shame. I would have been interested in seeing what a real American racing company could have done with Saturn.
But if they would have been farming out the work to another company I dont think anything would have changed for Saturn. Saturn's last years on this earth were already spent with another forigen company supplying rebadged cars :(
Is the Miata the last reasonably priced RWD convertible sports car still in production?
Why in the world would they turn to a French company that already pulled out of the US market?
Stupid decision.
Same reason the government gave Chrysler away to an Italian company that already left the U.S. :rolleyes: