When I saw the ads for that show I knew exactly what it was going to be:
A half hour devoted to a (rapper/sports star)'s (Hummer/Ferrari/Mercedes/300C/whatever) done up with (22" wheels/24" wheels/26" wheels), a sound system with (4 subwoofers/12 subwoofers/more subwoofers than the combined IQ of the show's production staff), etc.
That's not a show for people who love cars. It's a show for people who love flashy lifestyle accessories. It's like a half hour devoted to the gold-plated toilet rolls of the rich and the clueless.