Saw this story on MSNBC http://msnbc.msn.com/id/11057921/
Crazy thing is many of the Car Manufactures have been doing this for years, back when My Grandfather was working for GM in Dayton, Ohio, he had to park in a "remote" lot if he drove his '66 Ford Bronco to work, but if he drove Grandma's Rivera he could park up in the front row! :D